Joseph Ashner founded the Swimming Pool Store business in 1969.We are a full service swimming pool company in that we offer pool service/maintenance, new pool construction/renovation as well as a large swimming pool retail store. During our forty plus years in business we have never had any complaints against our licenses nor have we ever had any lawsuits against our company. Whether you are buying a new in-ground swimming pool or a .99-cent O-ring, we will treat you with same level of respect and courtesy. Our founder, Joseph Ashner believed in a very simple philosophy of doing honest work for honest money. We never take down payments for the work we do. After the job is complete, if you're completely satisfied with our work then you pay us. If you're not satisfied we will solve whatever you're not happy with and make it right.